In 1959, Arthur Samuel, an American pioneer in the field of computer gaming and artificial intelligence popularised the term “Machine Learning” and stated that “it gives computers the ability to learn without being explicitly programmed”. So what does Machine Learning really mean? Imagine that you are trying to toss a paper in a dustbin. In the first attempt, you might overshoot your aim because of too much force. In the second attempt, you might reduce the force but miss the correct angle of your throw. In the third attempt, you might succeed in landing the paper in the bin. This is because our brain is learning something and making changes after each experience and thus improving the final result. If the same can be implemented in a machine, it is called machine learning. This can now be achieved by data analytics and artificial intelligence. Let’s understand how this happens. Machine learning can be described as a type of artificial intelligence that can identify and analyze data and “learn” to use this data for creating strategies to improve customer experience. This is a category of an algorithm that enables the computers to learn from data, predict outcomes and even improve themselves, […] read more